Beautiful Advice

I spoke with an interesting woman the other day. Her daughter's wedding is just days away and she is happy and excited, and seemingly stress free. This is highly unusual for a mother of the bride to be so genuinely calm and radiant from within. We had a chance to visit for a while and she shared the most insightful advice. She compares the cost of paying for a wedding to the cost of adopting a son. After the numbers come in, clearly the wedding is an easy bargain. Gaining the love of a son is worth every penny spent on a ceremony and reception. It was a beautiful expression of unconditional love for her daughter and future son in law. I knew after speaking with her that the wedding events would go on smoothly, because clearly, she understands the true meaning of the ceremony.
People are so hung-up on unimportant details that they lose sight of the love and life that 2 people are ready to share.

Repeat customers

Formally Yours is proud to serve the Atlanta area for 26 years and counting! We love the history that is created and enjoy hearing the stories of the Mothers of Brides who are now bringing their daughters in to Formally Yours to purchase their gowns in the same place they purchased theirs. For example, an old childhood neighbor and friend of mine recently came to Formally Yours with her beautiful daughter. I had not seen her in years and now here she is proudly shopping with her daughter. We reminisced about our childhood days while playing dress up with the bride. It was the most enjoyable afternoon for everyone and especially the bride because she found the dress of her dreams along with all of the accessories. Her mother shed tears of joy as her daughter stood beaming on the stage. Shopping should be fun and special and most of all, memorable. I am honored that people bring family and friends to help them find their inner princess. Let's face it, there is a little princess in us all. As women, retail therapy is the number 1 remedy for all of our ailments.
Shop with us at Formally Yours and make your wedding dreams come true.

Mother of the Bride/Groom Dresses

We, at Formally Yours, welcome mothers of the bride and groom. Mothers typically dread shopping for their dress. However, they are the next important people after the bride and groom. They have to look good and be happy. Mothers want to be pretty, elegant and a little sexy, nevertheless, they need to be comfortable and confident. We, at Formally Yours, carry dresses that fit their needs.


Our favorite line is Jade by Jasmine Bridal. They are fashion forward with sophisticated elegance. They are perfectly appropriate for every wedding scene. Jade understands that there are many variations of the female figure. Through their design, color selection and fit, Jade by Jasmine has cornered the market for our beloved mothers.

Our wish is that every daughter allows her mother to wear whatever she feels best in; after all, they are the hostess of their child's day.