Meet Marlon, Essense of Australia Designer Extraordinare, at Formally Yours

We love fresh ideas, creative visions, and new styles.  Brides come to us with pinterest boards, and website photos sharing their dream of their perfect wedding dress.  It’s our job to make their dream come true, and in order to do so we must carry the appropriate designs in our Bridal Salon.  It’s important to us to capture the latest trends and styles that the brides are looking for, therefore designers are our lifeline to remaining current and relevant in the wedding dress industry.
Meet Marlon, one of the designers for Essense of Australia.  He is scheduled to be at Formally Yours, June 26th and June 27th.  In anticipation of his visit, we scheduled a phone interview and I was intrigued about what he had to say about his career on the wedding dress design team for Essense.
Marlon hails from Brazil where he grew up with a father who was a professional tailor.  Growing up around fabric and thread and clothing gave him his initiation into the fashion world.  At an early age Marlon knew that fashion was his calling.  He became interested in designing and pursued his passion at The Massachusetts School of Art and Design.  His first love was bridal and evening  couture.  After a few years of bridal and evening, he did a short stint with ready to wear, but soon, his true love came calling and he once again began designing for bridal where he continues his creative calling.
At Essense of Australia, he is 1 of 4 designers, and he designs for all 3 divisions, Martina Liana, Essense and Stella York.  His designs sell all over the world, and through the 3 different lines within the Essense of Australia brand, he feels like he has the ability to cater to all brides.  He is a very hands-on designer who secretly visits stores to seek bride’s desires and interests as he loves to design from her point of view.   In addition, he turns to the red carpet for inspiration for his designs.  He realizes that women of all ages are heavily influenced by what they see on air and in magazines.  His search for the perfect design also includes his thirst for new finishes, cuts and techniques.
Being Brazilian, Marlon appreciates the female figure and designs dresses that move gracefully over a woman’s shape.  He understands the desire for brides to be beautiful and elegant but to feel a little sexy.  And, he conquers this mission by starting off with a shell of a dress, draping it over a body and adding fabrication, lace and the optional beading according to how the dress drapes and flows.  Each of his designs starts out hand- made and individually designed before it hits the factory. 
As fashion goes, it is important for a designer to have an identity.  His is his love of fabric and how it behaves.  His personal favorite designs are the ones created from crepe.  The drape of crepe fabric falls gently and feels sexy on the body.  Lace and lace placement are also very crucial in Marlon’s designs.  And, as he thoughtfully builds the creation from the inside out, he allows the process to be organic.  He may start with a specific idea for a design, but is open to freely changing the shape of the dress as it comes to life.  The key attributes to each design take place piece by piece as he goes along.  So, the finished product is truly a work of art built from the brilliant mind of an authentic artist.
So, if you are searching for the dress of your dreams.  Look to Essense of Australia at Formally Yours, where customers are #1.  Bring us your pinterest boards and website photographs and let us capture your vision.  Here at Formally Yours, we are good listeners with a desire and a passion for bridal.  We are the matchmakers in the wedding dress industry, matching you to your wedding dress style.  After all, it’s your day your way.

The Entourage...

Does It Really Take A Village?
When it comes to celebrating your marriage, it is natural to want to include all the important people in your life in the wedding preparations. It is important to remind yourself throughout the process that, at the end of the day, you will walk down one aisle, to one man, in one wedding dress. Here at Formally Yours, we believe in good team work. For such a defining purchase, it can be a life saver to have a trustworthy confidant to aide in the decision making process.  It absolutely crushes us to see a bride, beautifully dressed and adorned, feeling defeated, ugly, and unsatisfied because her entourage has overpowered her own voice and vision.
Brides, you have been chosen! Your fiancé has decided that he wants to spend the rest of his life with YOU. Similarly, when it comes time for you to choose your shopping entourage, consider carefully who is going to support you best. Whose fashion sense to you value? Who will be there with cries of joy to help you celebrate? Who will faithfully remember that you and you alone will be the girl wearing this wedding dress? Be aware of who you are. If you are someone who tends to want to please the people despite your own feelings, be careful not to bring people who might push you away from your plans or who you might feel pressured to please above yourself. If you are someone who needs affirmation to make a decision, be sure to bring a good encourager along to your bridal appointment. Do not feel the need to include everyone is the wedding dress decision. There is a multitude of other things you will need help with in preparing for your wedding that can be shared with the people important to you.
Entourage, you have been chosen! The bride has decided that she wants you to support her during her search for her wedding dress. Consider carefully the things you say and do during this time. First and foremost remember always that she is the bride. She is wearing the dress. She gets to make the decision. You have the honor of being a part of the day she picks out her wedding dress. You get to support and love her through the process.
So does it really take a village? Well, maybe. Just remember to make sure your village is populated with loving, supportive, and encouraging people.
Written by Katie Walker.

An Overwhelming Process

Shopping for a bridal gown can be an extremely overwhelming and stressful process.
Did you know there are over 200 shades of bridal white?
There are six different silhouettes and dozens of variants within those.
Do you want a natural waist? Empire? Drop?
Is there a fabric or style of lace you prefer?
Here at Formally Yours, we know finding the right gown can be exhausting. But a wedding is a thing to celebrate and we want to ensure that you have the energy to enjoy every moment of it!
When you enter the doors of our beloved boutique, we will be eager to hear about the plans you have made and the vision you are seeing. Once we feel like we have an idea of what your ideal is, we will invite you to look through our inventory of bridal gowns and select ones that catch your eye while we also pull dresses that we believe match your vision and personality. Once we get a handful of dresses in your dressing room, we will have you start the trying on process. As you try on and see things you like and do not like, we will be able to pull dresses that are more specific to what you are wanting.
Finding the right wedding dress is a process. Often times a dress feature you thought you would love, you end up not, and something you never even considered will make you fall in love. The key is that you never know until you try it on. We want to make sure you get a dress that you love every stitch of.
Our highly trained staff members are here to listen to your hopes and concerns and then guide you in the right direction so you can have fun and enjoy the moment. After all, you are getting married and here at Formally Yours, it is time to celebrate!
Written by Katie Walker.

A Dream Wedding Dress

           Upon first glance I was in love. The more I looked, the more I loved. Everything I saw, I was drawn to. In the words of the immortal John Lennon, “To know her is to love her.” Of course I was wondering how this was possible. Just days before I had seen an Inbal Dror dress in a magazine priced exactly how a couture designer dress should be. I would deal with it. And then, like an answer to an unasked prayer, we received a WTOO two-piece bridal gown that looked so similar to the Inbal Dror design, I could not stop staring. The soft and warm rose color underneath the ornately beaded lace flowers on the bodice caught my heart in a skip of romance. The crystals and beading were perfectly enchanting, even spell-binding. The perfect sweetheart neckline cascaded gracefully with slight scalloping to a tastefully scooped low back. A clean and crisp ribbon of satin cinched at the waist to show off the smallest part of any woman’s figure. And the skirt! Oh, the skirt! Talk about fun. The organza tiers waterfall and gush cool elegance and high glamour. It is the perfect pairing with the extraordinary bodice. Yes, this WTOO wedding dress is captivating and delightfully irresistible.
                Can you tell we’re obsessed with this dress?


 Written by Katie Walker.