Meet Marlon, Essense of Australia Designer Extraordinare, at Formally Yours

We love fresh ideas, creative visions, and new styles.  Brides come to us with pinterest boards, and website photos sharing their dream of their perfect wedding dress.  It’s our job to make their dream come true, and in order to do so we must carry the appropriate designs in our Bridal Salon.  It’s important to us to capture the latest trends and styles that the brides are looking for, therefore designers are our lifeline to remaining current and relevant in the wedding dress industry.
Meet Marlon, one of the designers for Essense of Australia.  He is scheduled to be at Formally Yours, June 26th and June 27th.  In anticipation of his visit, we scheduled a phone interview and I was intrigued about what he had to say about his career on the wedding dress design team for Essense.
Marlon hails from Brazil where he grew up with a father who was a professional tailor.  Growing up around fabric and thread and clothing gave him his initiation into the fashion world.  At an early age Marlon knew that fashion was his calling.  He became interested in designing and pursued his passion at The Massachusetts School of Art and Design.  His first love was bridal and evening  couture.  After a few years of bridal and evening, he did a short stint with ready to wear, but soon, his true love came calling and he once again began designing for bridal where he continues his creative calling.
At Essense of Australia, he is 1 of 4 designers, and he designs for all 3 divisions, Martina Liana, Essense and Stella York.  His designs sell all over the world, and through the 3 different lines within the Essense of Australia brand, he feels like he has the ability to cater to all brides.  He is a very hands-on designer who secretly visits stores to seek bride’s desires and interests as he loves to design from her point of view.   In addition, he turns to the red carpet for inspiration for his designs.  He realizes that women of all ages are heavily influenced by what they see on air and in magazines.  His search for the perfect design also includes his thirst for new finishes, cuts and techniques.
Being Brazilian, Marlon appreciates the female figure and designs dresses that move gracefully over a woman’s shape.  He understands the desire for brides to be beautiful and elegant but to feel a little sexy.  And, he conquers this mission by starting off with a shell of a dress, draping it over a body and adding fabrication, lace and the optional beading according to how the dress drapes and flows.  Each of his designs starts out hand- made and individually designed before it hits the factory. 
As fashion goes, it is important for a designer to have an identity.  His is his love of fabric and how it behaves.  His personal favorite designs are the ones created from crepe.  The drape of crepe fabric falls gently and feels sexy on the body.  Lace and lace placement are also very crucial in Marlon’s designs.  And, as he thoughtfully builds the creation from the inside out, he allows the process to be organic.  He may start with a specific idea for a design, but is open to freely changing the shape of the dress as it comes to life.  The key attributes to each design take place piece by piece as he goes along.  So, the finished product is truly a work of art built from the brilliant mind of an authentic artist.
So, if you are searching for the dress of your dreams.  Look to Essense of Australia at Formally Yours, where customers are #1.  Bring us your pinterest boards and website photographs and let us capture your vision.  Here at Formally Yours, we are good listeners with a desire and a passion for bridal.  We are the matchmakers in the wedding dress industry, matching you to your wedding dress style.  After all, it’s your day your way.

The Entourage...

Does It Really Take A Village?
When it comes to celebrating your marriage, it is natural to want to include all the important people in your life in the wedding preparations. It is important to remind yourself throughout the process that, at the end of the day, you will walk down one aisle, to one man, in one wedding dress. Here at Formally Yours, we believe in good team work. For such a defining purchase, it can be a life saver to have a trustworthy confidant to aide in the decision making process.  It absolutely crushes us to see a bride, beautifully dressed and adorned, feeling defeated, ugly, and unsatisfied because her entourage has overpowered her own voice and vision.
Brides, you have been chosen! Your fiancé has decided that he wants to spend the rest of his life with YOU. Similarly, when it comes time for you to choose your shopping entourage, consider carefully who is going to support you best. Whose fashion sense to you value? Who will be there with cries of joy to help you celebrate? Who will faithfully remember that you and you alone will be the girl wearing this wedding dress? Be aware of who you are. If you are someone who tends to want to please the people despite your own feelings, be careful not to bring people who might push you away from your plans or who you might feel pressured to please above yourself. If you are someone who needs affirmation to make a decision, be sure to bring a good encourager along to your bridal appointment. Do not feel the need to include everyone is the wedding dress decision. There is a multitude of other things you will need help with in preparing for your wedding that can be shared with the people important to you.
Entourage, you have been chosen! The bride has decided that she wants you to support her during her search for her wedding dress. Consider carefully the things you say and do during this time. First and foremost remember always that she is the bride. She is wearing the dress. She gets to make the decision. You have the honor of being a part of the day she picks out her wedding dress. You get to support and love her through the process.
So does it really take a village? Well, maybe. Just remember to make sure your village is populated with loving, supportive, and encouraging people.
Written by Katie Walker.

An Overwhelming Process

Shopping for a bridal gown can be an extremely overwhelming and stressful process.
Did you know there are over 200 shades of bridal white?
There are six different silhouettes and dozens of variants within those.
Do you want a natural waist? Empire? Drop?
Is there a fabric or style of lace you prefer?
Here at Formally Yours, we know finding the right gown can be exhausting. But a wedding is a thing to celebrate and we want to ensure that you have the energy to enjoy every moment of it!
When you enter the doors of our beloved boutique, we will be eager to hear about the plans you have made and the vision you are seeing. Once we feel like we have an idea of what your ideal is, we will invite you to look through our inventory of bridal gowns and select ones that catch your eye while we also pull dresses that we believe match your vision and personality. Once we get a handful of dresses in your dressing room, we will have you start the trying on process. As you try on and see things you like and do not like, we will be able to pull dresses that are more specific to what you are wanting.
Finding the right wedding dress is a process. Often times a dress feature you thought you would love, you end up not, and something you never even considered will make you fall in love. The key is that you never know until you try it on. We want to make sure you get a dress that you love every stitch of.
Our highly trained staff members are here to listen to your hopes and concerns and then guide you in the right direction so you can have fun and enjoy the moment. After all, you are getting married and here at Formally Yours, it is time to celebrate!
Written by Katie Walker.

A Dream Wedding Dress

           Upon first glance I was in love. The more I looked, the more I loved. Everything I saw, I was drawn to. In the words of the immortal John Lennon, “To know her is to love her.” Of course I was wondering how this was possible. Just days before I had seen an Inbal Dror dress in a magazine priced exactly how a couture designer dress should be. I would deal with it. And then, like an answer to an unasked prayer, we received a WTOO two-piece bridal gown that looked so similar to the Inbal Dror design, I could not stop staring. The soft and warm rose color underneath the ornately beaded lace flowers on the bodice caught my heart in a skip of romance. The crystals and beading were perfectly enchanting, even spell-binding. The perfect sweetheart neckline cascaded gracefully with slight scalloping to a tastefully scooped low back. A clean and crisp ribbon of satin cinched at the waist to show off the smallest part of any woman’s figure. And the skirt! Oh, the skirt! Talk about fun. The organza tiers waterfall and gush cool elegance and high glamour. It is the perfect pairing with the extraordinary bodice. Yes, this WTOO wedding dress is captivating and delightfully irresistible.
                Can you tell we’re obsessed with this dress?


 Written by Katie Walker.

Lace Illusions

A growing trend in the wedding industry is for brides to create a destination wedding.  This style wedding sometimes dictates the style of wedding dress the bride chooses.  However, we always tell our bride that her dress needs to be the dress that she feels the most confident and comfortable in.  We think this dress by WATTERS WTOO "Siara" is a perfect match for a wedding at any destination.  It is soft and romantic and light in weight.  But, the bride still looks and feels like a bride in this wedding dress.  The lace illusion top is romantic and fashionable and the fit and flare design is very flattering.  It has an effortless and simple, elegant appeal.  We love the sash at the waist, as it adds the perfect amount of sparkle.  Formally Yours is always searching for the wedding dress of the moment.  WTOO "Siara" has captured the hottest look.  Illusions and lace are the popular trends heading forward into Spring 2014.  Shop at Formally Yours in Lilburn and Cumming for your wedding dress.  Call to make an appointment so our experienced bridal fashion consultants can best assist your wedding dress needs.  Formally Yours,  we have an EXCELLENT selection of dresses FOR YOU.

Formally Yours loves Wedding Dresses

Formally Yours loves wedding dresses.  And, it's a good thing considering it's what we do for you!  We are here to help you find the dress that depicts the ESSENSE of who you really are.  So, today we chose a beautiful Essense of Australia wedding dress.  Lace, illusion netting, sashes and color are the trends right now.  Formally Yours chose this gown because it is designed with all of these details.  Essense of Australia #D1431 is pictured in Champagne/Topaz.  The lace detail is actually ivory and really is highlighted with the champagne netting of the fit and flare skirt.  The twinkling beaded sash is created of topaz ribbon which enhances the depth of this luxurious wedding dress.  Formally Yours is in love with this wedding dress because of it's fine attention to detail.  It's beautiful and enchanting and waiting for you.  Shop at Formally Yours where the selection is fantastic and right on trend.  Formally Yours is the place for brides who know style.

Formally Yours Beautiful Wedding Dress Selection

Formally Yours is in love with Allure #2666.  Today's bride is looking for an alternative to a strapless gown, and this gown is the perfect fit.  It's 3/4 length sleeves are vintage yet contemporary at the same time.  Allure's lace is intricate yet not heavy and has the most beautiful pattern design.  The bodice is actually a sweetheart top with the soft lace overlay creating a very sophisticated silhouette.  The rich taffeta skirt is a modified A-line and hugs the body without an exaggerated mermaid look.  So flattering in it's fit, this beautiful style has a brilliantly embroidered crystal band sewn at the waist.  And, to top it all off, there are covered buttons and crystal buttons from the neckline to the end of the chapel length train of this wedding dress.  Whether the venue is indoors or out, this dress makes a statement of demure class.  Formally Yours is ready to assist your bridal fashion needs.  Call us for an appointment, as we are here for you with an excellent selection of wedding dresses. 

Alluring New Bridal Gown at Formally Yours

We are happy to introduce ALLURE #2716 to Formally Yours Cumming.  We are obsessed with every aspect of this dress.  Let's discuss how amazing the back of this dress is.  It is highlighted with a delicate and dramatic illusion back.  And, the illusion is highlighted with gorgeous symmetrical lace detailing.  The fitted waist and soft tulle A-line skirt are a fabulous compliment to any bride's figure.  This dress must be seen in person to behold it's true beauty.  Formally Yours works hard to bring you the hottest designs of the season.  We are in touch with our customers in order to offer you the best selection possible.  So hurry in to Formally Yours, Cumming GA, to see the latest and greatest wedding dresses of the year!  Formally Yours is the place to shop with dresses for you.

Holiday Tops at Formally Yours

Being the shopper that I am,  I am always in search of the perfect tops to wear for holiday parties.  My go-to outfit for the season is an awesome top with jeans or leggings and hot booties.  So, I decided to make it easy for my customers and sell adorable, affordable embellished tops this year.  Each and every one is super cute, and I bet it will be difficult to pick just one.  So, hurry in and find your perfect match.  It's easy and fun and you will be fashionably dressed for the holidays.  Come see us at Formally Yours, Cumming, GA.  See you soon!

Formally Yours Dresses

New Prom 2014 dresses are arriving on a daily basis.  Formally Yours is excited to share each and every style, but they are coming in so rapidly that it's hard to keep up!  The styles for Prom 2014 are striking and elegant.  Cutouts, illusions and big beads are all the rage, and today's dress is the cut-out with illusion style.  Designed by Jovani, style #78313 is created from a jersey fabric which allows the dress to drape effortlessly over the customer's figure.  The uniquely designed bodice is intricately embroidered and beaded.  The front and back of this dress are equally alluring and allow for a WOW statement to be made whether coming or going.  Shop at Formally Yours sooner than later to ensure that the hottest dress is owned by YOU.  Formally Yours for PROM 2014. 

Dress for today

Today's wedding dress is Allure # 9114.  The bride who dreams and plans her wedding her entire life, is the bride that this dress is designed for.  Imagine being the princess in your very own fairy-tail.  This dress transforms from everyday life and love to wedding wonderland love.  Your heart will skip as soon as you lay your eyes on it.  Style #9114 is highlighted with a sheer-illusion back and neckline.  And,it gently fits over the shoulder with a slight cap sleeve.  In addition, the dress is lightly sprinkled with delicate embroidery and beading.  The fitted bodice is figure flattering and comes together with a soft satin band at the waist.  The English net skirt is beautifully designed with lace appliques to complete this gown.  All of your dreams come true when you see yourself in this exquisite princess ball gown.

New Location in Cumming GA

We are so excited to announce the opening of our second location of Formally Yours in Cumming,
GA.  After 31 amazing years in Lilburn, we decided it is time to expand our business and spread our wings to Cumming, GA.  After move in day, on February 14th, we opened our doors for business and haven't looked back.  We are so overwhelmed and overjoyed with our warm welcome!  Everyone is so helpful and excited about our arrival.  And, most importantly they are loving Formally Yours, Cumming.

It definitely helps that we have a history of dressing girls since 1982.  And, word of mouth is our best advertisement.  Everytime a customer walks in the door they tell us that a friend told them to come and see us.  We love customer referrals, because it is proof that we are doing something right!

Our selection is great with a variety of styles and colors.  From fully beaded full length gowns, to high-low hemlines and everything in between, we offer prom girls the hottest styles.  In addition to our selection, our store is beautiful and warm and friendly.  It's a nice change from the chaotic environment of most prom stores these days.  If you are going to dress like a princess and want to feel like a princess, girls should have the option to shop in a boutique where they are treated like a princess.  Mothers and daughters alike are enjoying the environment and are actually happy and relaxed while prom shopping!  Imagine, mothers and daughters smiling and laughing while prom shopping.  I love it, and you will too.

We are equally excited for our brides.  We pride ourselves in excellent bridal services.  Our experienced sales staff is outstanding in customer service.  They know how to listen to their brides and find the dress of their dreams.  We realize that it can be a daunting task to find the perfect wedding dress.  However, we set your mind at ease when you arrive, and by the time you leave you are confident that you shopped at the perfect place and found the perfect dress.

Formally Yours is dedicated to finding your dress.  We like to say that it is your day, your way.  We look forward to seeing you soon to help you find your dress.     

Formally Yours Photo Shoot

On a beautiful Sunday in July, we took off to Madison for a photo shoot.  Our crew was excited and full of ideas.  We started early to catch the morning sun and to beat the heat.  The location was picturesque with cool architectural highlights, romantic rustic venues, and quaint gazebos.  We even took a tour of a museum and the opportunity was perfect for some cool shots. 

As the day progressed our creative juices really began to flow.  The husband and wife photography/creative team, Sara and Casey Giessen, had scoped the area and mapped out our game plan.  I, Cathy, the stylist, created all of the looks from hair and make-up to dress and accessories.  Scarlett, the eyes of the target market, kept the model, Savannah, happy and poised.  Hillary was our social media assistant and did an excellent job uploading pictures from the day.  Formally Yours was branching out, and we were all focused with a vision.

Formally Yours is always evolving.  In a time when nothing stays the same for very long, we are constantly working hard to show our Formally Yours customers the newest in bridal and formal fashions.  And, we don't just sell dresses, we sell a look.  Once your dress is picked out, we complete the ensemble from head to toe.  No two Formally Yours customers look the same, because no two people are alike.  We enjoy watching each person's dream image come to fruition. 

Keep your eyes on Formally Yours.  Follow our twitter, facebook and instagram and enjoy seeing new styles.  We are excited about what we do.  We are here for you.  We are Formally Yours and we have dresses For You.

Approximate Shipping Dates and Delivery Dates

The most frequently asked question pertains to ship dates and delivery dates.  The most important thing to realize is that special orders take anywhere from 3-4 months for bridesmaids and 6-9 months for bridal.  And, as stated in previous blogs, when you know what you want, place the order.

Ladies, it takes time for these dresses to be manufactured overseas.  Very rarely, do the designers have ready made stock for their sample dresses.  This being said, each and every customer has to be educated in this area so that they know what to expect.

When we place the order we are given an APPROXIMATE shipping date.  The companies have a 10 day window in both directions, which means that it may ship out 10 days before or after the date they give us.  Delivery dates cannot be determined until UPS has the dresses in their posession.  At that time, they assign a tracking number to the order, and then, only then, do we have an official delivery date.

We want each and every customer to be excited and happy with their special orders.  Our goal is to keep the lines of communication open in order to avoid any confusion.  We invite you to call us with any questions you may have at any time.  We are here for you. We are FORmally YOUrs, dresses for you.

New Wedding Dresses Arriving Daily

Hi Everyone! We just want you all to know that now is a wonderful time to shop for wedding dresses.  Everyday, new gowns from the Fall 2012 Collections arrive at Formally Yours.  It is like Christmas when the UPS man comes through our doors.  We eagerly open each and every box with anticipation of which gowns arrive on that given day.  So, if you want to find the perfect dress for your perfect occasion, hurry in to Formally Yours.

Not only are Fall 2012 wedding dresses coming, but Mother of the Bride and Mother of the Groom dresses as well as bridesmaids dresses are arriving.  We will post pictures as we display them in our showroom.  Shopping now, with all of these new arrivals, gives our Formally Yours customers the opportunity to purchase new dresses off of the rack.  And when a dress is purchased off of the rack, our customers feel more relief and less stress.

At Formally Yours, we are as excited as each of our customers about the upcoming wedding event of the season.  The dream is equally shared and we strive to give you the best in everything.  Our dress collections are extensive and our customer service is excellent.  We invite you to come and shop with us and enjoy your experience of finding your wedding dress.  We look forward to seeing you soon.

Be Prepared to make the Purchase

Today is tip Tuesday.  And, the tip for today is Be Prepared to make the Purchase.  The wedding plans are in full swing, and now it's time for everyone in the bridal party to find their dress for the Big Day.  Typically, the bride finds her dress first, followed by the bridesmaids, the Mother of the Bride and the Mother of the Groom.  So, ladies, when you leave the house, have your finances in order.  You may not think you will find your dress, but you never know.  It's like any other shopping experience when you least expect to find it, there it is.

This tip rings true for every single member of the bridal party.  Everyday, the question is asked,  "When do we need to place the order?".  You need to place the order the minute you realize you have found your dress.  Do not delay!  Actually, the bride should order her dress 9-12 months before the wedding, and the rest of the bridal party should place their orders 6 months before hand.  If you find it, and you love it, order it.  Time is of the essense during the wedding planning period.  Too many decisions are looming in the very near future, and it is a reassurance to know that your dresses are on their way.

So, before you begin, have your budget in mind, your money in hand, and your heart prepared to fall in love again (with a dress, not another groom of course).  And enjoy the experience!  Bridal fashion is fun and colorful and creative.  It is what you make it to be, and at Formally Yours we are here with experienced fashion consultants to guide your every wish and desire.  Be brave, be confident and be you.  You will be beautiful you on the wedding day.  We are committed to that dream.

Mother's Monday

Starting today, Formally Yours is committing to more frequent blogging.  We are celebrating our 30th Anniversary this month and realize that we have so much to offer our customers.  In addition to offering beautiful wedding dresses, bridesmaids dresses, flower girl dresses and mother's dresses, we can offer sound advice based on our years of experience.   And today, and every monday, we want to offer some advice to our beautiful, generous and loving mothers of both the bride and groom.

Often times, woman seem to put themselves last.  They are so busy planning the wedding and taking care of everyone else's needs that they leave their need of the Mother of the Bride (MOB) or Mother of the Groom (MOG) dress until the very end as if they don't matter.  However, the reality is quite the opposite.  The MOB and MOG are very important to the entire wedding and wedding party, and they need to dress the part.  While the MOB is the main hostess at the reception and responsible for making certain everyone's accomodated, the MOG is important too.  Both women are required to join people together at the joyous occasion and to be photographed along the way. 

It can be an overwhelming experience if allowed, but shopping at Formally Yours for your mother's dress can be enjoyable.  First, we ask the specifics of the wedding.  Time, location and number of guests are very important facts to note when determining a style.  Second, we ask the color pallete of the wedding. And, we also like to ask if the mother has a favorite color she likes to wear.  Next, we ask if the dress is supposed to be long or short.  Once we gather all of this information, we begin to pull different styles for each mother to try on.  Third, the mother begins to model each design. 

The process is in full swing, and now it is time to begin eliminating some styles and to revisit others.  After the final decision of style and color is made, measurements are taken and a size is agreed upon. When a mother looks beautiful and feels comfortable, then the choice is clear.  Do not be afraid to confirm your decision and to "say yes to the dress".  Check this off of the list of things to do, and purchase your mother's dress. Formally Yours immediately places the order and it takes at least 3 MONTHS, yes 3 months for the dress to come in.  Thus, the importance of ordering sooner than later!

So, do not delay, start your search today!  And come to Formally Yours where we will welcome you and listen to you and take very good care of you and your fashion needs.  We look forward to seeing you soon.


So many new beautiful dresses arrive daily at FORmally YOUrs! We are so excited each time we open a box of bridal, bridesmaids, mothers, prom and pageant gowns. As a second generation FORmally YOUrs store owner, it is a joy to imagine our customers in these beautiful dresses. You see, when you do what you love and love what you do it's an honor to serve each and every person that walks through our door. We strive to stock our store with the items that we know our customers are looking for. Because after being in business for 30 years, we know what women of all ages are wearing. So, it is with pride that we also have a new logo FORmally YOUrs dresses for you. For, as we picture each new dress on our facebook page, twitter and website, we realize that we have a dress for EVERYONE. So, do not delay in shopping for your special occasion. The FORmally YOUrs staff is experienced, friendly and eager to assist your needs.

Mother of the Bride and Groom

Today, we received a beautiful shipment of Mother of the Bride and Groom dresses. We are so excited to carry the JADE and JADE COUTURE lines. Not only are they beautiful in design, they are versatile in color, fabrication and length. Each style that is sampled in our store can be redesigned to suit your personal needs. Of course, we love how they appear in our store, and purchasing off of the rack is actually the best option for you our customer.

Mothers need to realize that they are as important as the bride on the wedding day. Often times, mothers leave their shopping needs for last on their checklist. I understand why this happens. However, time is of the essense, and if in fact, you as the mother need to place a special order, it needs to be placed at least 5 months prior to the wedding date. At FORmally YOUrs we are here to assist you with the process. We adore our mothers and realize that it can be the most difficult shopping experience. With our knowledge, expertise and excellent selection, we make it a more enjoyable process.

We welcome you into FORmally YOUrs and look forward to helping you find that perfect dress for your childs wedding day. After all, you are the hostess of the party and need to look and feel confident in your dress. Meeting and greeting old friends and new friends requires a timeless and effortless look. Our amazing fashion consultants understand your needs and have all of the information and color swatches at their finger tips to ensure that your decision is the right one for you. So, happy shopping! We look forward to seeing you soon!

Alteration Information

FORmally YOUrs is a full service bridal salon. Our mission is to assist you from beginning to end. When you purchase your wedding dress or ANY dress from FORmally YOUrs, we are here to make certain that your dress is sized, ordered, delivered and then altered to your figure. We are fortunate to have an extremely talented seamstress in-house.

You received a phone call that your FORmally YOUrs dress is in, and now it is time for you to come in, try it on and have it altered. Make an appointment to meet with Liliya. At the time of your appointment, we will greet you and retrieve your dress and place it in the alterations room. We will ask you to try it on, and when you are ready, Liliya will meet with you.

At this time, we encourage you to communicate with Liliya. Show her the places that are your "trouble spots", and she will pay special attention to those areas. In addition, she will pin you in the areas that are in obvious need, and again at this time, please do not hesitate to speak up and ask questions. Now is the time to voice any concerns you may have. FORmally YOUrs believes it is always easier to address them at the beginning.

Often times, FORmally YOUrs brides are concerned about the bustle of the wedding dress. Again, we like for you to have options. Typically, a bride has a choice between the French Bustle and the Traditional Bustle. The Traditional Bustle is folded over on top of the skirt of the bridal gown, whereas, the French Bustle tucks up and under the gown. The length of the train truly dictates which bustle is your best option. However, brides may have their own opinions. Liliya will listen to your ideas, but if she is concerned about the security of it, she will let you know. And at this time, you need to make the bustle style decision. Our main concern is that it is as far off of the floor as possible, and that it is as secure as possible. Also, keep in mind, that the bustle is all about function not necessarily fashion.

Now, on rare occasions, some brides have weight fluctuations. Please note that Liliya is gifted, but she is not a miracle worker. If for one reason or another you have a serious weight gain or loss before the wedding, try not to panic. Simply place a call into Liliya at FORmally YOUrs, schedule a refit and listen to her experienced and educated suggestions. She has great abilities and will work with you and your gown.

Alterations are a separate fee. FORmally YOUrs caps the fee FOR YOU in order to protect our customers from being over charged. At the time of your fitting, Liliya will discuss the price with you. There are no hidden costs after she reviews the pricing at the initial appointment. The only exception to this, is if you ask for something additional to be done to the gown that was not previously discussed. After she completes the first fitting and your receipt is handed to you, you have two payment options. You may either pay at that time with check or cash, or pay by cash only at the final fitting.

Your satisfaction is our reward. We, at FORmally YOUrs are here FOR YOU to support you from beginning to end. When you come in for the last time to try on your dress, it will be fitted, steamed and ready to wear!

Bridesmaid Shopping Step 3 (of 3)

You agreed on size and now it is time to pay. Step 3 walks you through the process. It's not so bad.

If you are at FORmally YOUrs you can pay by either cash or charge. If you pay in full, you will receive a 10% price break. If you are making a deposit, 65% of the total is due for your dress to be ordered. Just remember that when you pick up your bridesmaid dress, you will have a balance due. At this time, no checks will be accepted. You may pay by cash or credit.

If you are out of town, you need to pay by credit card over the phone. If this is not an option for you, you can send a check through the mail, however your order will not be processed until the check arrives. We keep track of all the payment receipts on the bridal sheet in an orderly fashion.

Once the last girl has measured and paid, FORmally YOUrs can place the order. We order all of the dresses AFTER THE LAST BRIDESMAID PAYS. This is very important, as one stray bridesmaid can and has caused the entire wedding party to pay late fees. We do not want this to happen to you. We suggest that you give your girls a deadline of 6 months before your wedding. For example, if your wedding is June 14th, we want your deadline to be December 14th. This allows enough leeway for a stray bridesmaid. And, it also allows plenty of time for alterations.

We have placed your order and have an estimated ship date. We do NOT know the EXACT date of the arrival of the dress in the store. We only receive an approximated SHIPPING date. If you want to confirm that date, you can call FORmally YOUrs and we will share the information with you. If you have not already done so, now is a great time to pick out shoes and accessories for your bridesmaids. We offer an exceptional array of both, so that you can have a one-stop shopping experience.

We love assisting you and your family and friends. Stay in touch with us during the process. We are available to answer any questions you may have. And, if you discover that one of your bridesmaids is pregnant, do NOT WORRY. Just call us immediately, and we will come up with a solution that best suits everyone's needs. If we catch it soon enough, we may be able to change her size on her order. However, if we are stuck with the original size, we can order extra fabric, and my seamstress will consult with her as close to the wedding as possible. We will make it work.

Congratulations! Your girls are beautiful! We love watching your dreams come true. And we feel so pleased to be the chosen one to assist you.

Bridesmaid Shopping Step 2 (of 3)

Ok, your FORmally YOUrs file sheet is started. It has the style number and color of your bridesmaid's dress and it also contains a list of your girls' names. We keep this for you, so you have one less thing to worry about. And, this bridal sheet contains the measurements of your girls as they pass this information on to us. Step 2 is all about the sizing of the dress. Let's begin!

Now, again, options are key when shopping. We offer a couple of different ways for your bridesmaids to be measured. The ultimate suggestion is for the bridesmaid to come into FORmally YOUrs and be measured by one of our experienced fashion consultants. We measure the fullest part of the chest, the smallest part of the waist and the largest part of the hips. There are two ways to look at this: Your body is an hour glass and we need the 3 extreme measurements of the hour glass, and/or your body is like a teapot and you bend sideways at the waist. The bend in the waist is the point for the measuring tape to go around to gain your official waist measurement. Our fashion consultants will take these measurements along with the designer size chart and share them with you. After a brief conversation, you will be the ultimate decision maker for your size. We will guide you, however, it is ultimately your decision.

If you are unable to come into FORmally YOUrs, you need to find a seamstress or dry cleaners who offers alterations, and have your measurements taken. Remember, you only need the 3 that we previously mentioned. In addition, we need to know if you are over 5'9". Bridesmaid dresses are made for people of this height, so if you are taller, you will need to order extra length. Additional length is an added fee and, depending on the designer, it can be an extra 3-5 inches. At the time of your call, we will tell you the amounts of both the added hem and the extra cost. After you give us your measurements, we will check the size chart and come to an agreement on size.

At this time, please let us know about any medical conditions and/or prescriptions that you have. These have a definite effect on your size. We need to know if your size will fluctuate from the time you place the order to the time that the dress arrives. We also need to be informed of any physical enhancements or reductions. It's our job to make certain you are beautiful on the wedding day. We are on your side and want the dress to fit as perfectly as possible.

After the measurements are taken it is time to pay. Step 3 will walk you through the payment process.

Bridesmaid Shopping Step 1 (of 3)

Now that your wedding gown is purchased, the tone of your wedding is set and your vision of the style and color of your bridesmaid's dresses is more clear. At FORmally YOUrs, we offer an extensive selection of bridesmaid designers and color swatches FOR YOU. This is allows you to have a more relaxed environment in which to shop. And, one stop shopping creates a less stressed, more confident and happy bride. Now, Step 1 is all about style and color. Some brides have definite ideas about color, while on the other hand, some brides have a specific style already chosen.

Which category do you fit into? Let's start with style. The first question our FORmally YOURS fashion consultants ask is whether you prefer short or long? Etiquette does not dictate which is best for any certain time and scenario. This is totally up to you and your girls. Everyone has their own ideas when it comes to dress length. So, we encourage you to pick and choose accordingly, and we will be right beside you each step of the way. Keep in mind that many designers now offer one style in several different lengths. We at, FORmally YOUrs, may have it one length, but can order it in the other one of your choice. Also, fabrication selection is important to keep in mind when you are selecting your style. Again, some designers offer the same style in several different fabrics. So, as I have stated before, alway keep your lines of communication open with our experienced sales staff. They can answer all of your questions and help you with your selection.

Next we need to discuss color. Most girls already have a color in mind. However, if you are one of the ones who can't make up her mind, we ask you for your favorite color. It's the perfect starting point. If you love blue, investigate all the different shades of blue. Once you find a designer who carries the shade that you love, begin the search for your style within that designer's collection. If, on the other hand, you have chosen a style but the style does not come in your color, ask us if there is another similar dress by another designer who might make it in your hue. Please just keep in mind that we have HUNDREDS of dresses to choose from, and that your options are nearly endless. Our FORmally YOUrs fashion consultants are here to arm you with as much information as possible in order for you to make an educated decision that you and your girls feel excited about.

Once you have the color and style chosen, we will start a file for you. Now the fun really begins! Stay tuned for Step 2 Sizing Bridesmaids!

Puchasing Your Wedding Gown Step 5 (of 5)

Welcome to step 5! It is time to take your measurements. This is an important part of the process. Please don't worry or stress about any pre-conceived notions of what size you should order. Every designer cuts gowns using different size charts. Therefore, the same size may fit completely differently from one designer to the next. And, remember too, nobody needs to know what size you are wearing. It is nobody's business but yours, and we do not announce sizes at the store and they are certainly not announced at the wedding! We just want the dress to fit you as perfectly as possible. We are on your side, and want you to be flawless and beautiful on your big day.

The store sample that was tried on is a good gauge to help start figuring out your size. However, your measurements are what is the most important tool when the decision is made. We will measure your bust, waist and hips and then together we will confer on what size best suits you. Also, this is the time that you need to open up and share with us any factors or issues that may affect your weight over the next several months - even medical prescriptions can significantly affect how the dress may fit you later. Birth control pills, steroids and some other medications cause serious weight fluctuations and we need to know about them. Also, if you are having any surgical or other enhancements and/or reductions, this is the time to let us know. We can work out your sizing accordingly. Our goal is your radiant beauty, and the more informed we are, the better we can serve you.

In addition, we need to pay attention to hem length. At this time, we will see if the dress needs to be ordered with a special length. We will ask you to pick out shoes for the heel height and measure the length of the gown. This is an extra fee, but well worth it as the designer does it to keep the details of the dress in proportion. Sometimes, Liliya the seamstress can hem it, and that is also an excellent option. It really just depends on time and the dress itself.

So, now, you are sized and ready to order. You have already prepared yourself with the information you need in order to pay for the dress. We are so happy and thrilled for you and can't wait to continue with you on your journey to the altar. Next up is bridesmaids! Stay tuned for my next series!

Purchasing Your Wedding Gown Step 4 (of 5)

Step 4 is all about gathering information to set your mind at ease. First, inquire about whether you should purchase your dress off the rack or if it is better to order a new gown. Typically brides need to order a different size and/or color than the sample in the store. And, time permitting, this is the excellent choice. However, if time does not allow, and the store sample fits, and you love it, then you are the lucky one and can purchase that very dress. If you are purchasing the store sample, ask if a price break is allowed. The answer is usually yes, but the amount is different based on the newness of the gown. Please remember, at FORmally YOUrs, we are here to work with you. That is why it is so important to open the lines of communication so that there are no questions or concerns about your money and your time.

Now, if you are ordering your gown, you need place the order 9-12 months ahead of your wedding date. It is acceptable to order 6-9 months ahead, but not ideal. If time does not allow this, inquire about your options. Sometimes, designers offer particular styles in a shorter time frame at no extra cost. However, if your style is not included in this category, then you need to inquire about rushing your dress. Each designer has different price points and time lines for rushing, so it is our job to share all of this information with you. Just remember, you do have options.

Next, you need to ask about your payment options. And, also, you need to know how much money is required as a deposit. Ask about payment plans and, in addition, ask about promotions at the store if you pay in full. Again, information is key and we are here to serve you, so do not be timid at this time. We love for you to leave with your heart and mind at ease. We realize that this is a big, emotional purchase and we want to handle you with the utmost care.

Also, you need to know that alterations are not included in the purchase of your gown. They are a separate fee, but at FORmally YOUrs, we cap the cost as a service to you to protect you from outrageous fees. Our seamstress, Liliya, is amazing and has over 25 years experience in bridal alterations. She is capable of just about anything and is honest with you if the request is not doable. We are so pleased to have such a fine seamstress in-house. They are hard to find.

One last thing before you pay. It is time to take your measurements! Stay tuned to step 5

Purchasing Your Wedding Gown Step 3 (of 5)

Step 3 is fun! This is all about finishing the look. Now that your dress is chosen, it is time to accessorize. We have so many beautiful veils from which to choose. So, we start by asking you your opinion and ideas for headpieces and veils. Often times, we have some ideas for you and take the initiative to place them in your hair. It is a great starting point. Then, you tweak the look, and together we decorate you! We start with the headpiece and veil and begin working our way down.

Next is your jewelry. We like to start with the earrings. They really seem to tie the whole look together. Based on the size of the earrings, we will then determine if a necklace is needed. Usually, a bigger earring means no necklace. And, a big chunky necklace typically looks best with smaller earrings. However, we will spend time in the mirror critiquing your look until you are absolutely shining!

Some brides enjoy the look of a bracelet. I too, think that a bracelet is a nice touch. With your new sparkly ring on your left hand, it is beautiful to have some twinkle on your right hand. It really is a fine detail that adds that important final touch. It shows up in pictures too.

Last but not least are the SHOES!!!! Everyone has definite ideas about their shoes, and we are here to listen and help your vision come true. We have all different styles and heel heights. In addition, we can dye them and or sparkle them to your liking. Your wish is our command, and if we can do it we will! Lindsey dyes them in-house and sparkles them if needed and she does an amazing job! The trend for brides right now is to have colored shoes to match their bridesmaids dresses. So, dream it and we will dye it! But, I am an old-fashioned girl at heart and I prefer ivory or white silk satin shoes. They just seem so fresh. But, it's your wedding so make a wish and let your dreams come true! That is what we are here for.

So now you are beautiful and radiant from head to toe. It is time to purchase your fashions. But before you do read Step 4. We want to be sure that we walk you through every step of the way.

Purchasing Your Wedding Gown Step 2 (of 5)

Welcome to FORmally YOUrs! Step Two of purchasing your perfect wedding gown is one of the most fun steps: trying on dresses!

We are so pleased that you chose us as your wedding dress source. We are here to assist your needs with experienced sales fashion consultants. Our associates have their degrees in everything from catering and floral arrangements, to fashion merchandising, fashion marketing and marketing. You are in good hands at FORmally YOUrs and we are eager to assist you in your hunt for the perfect wedding gown.

Please show us all of your pictures that you have saved during your research and browsing! We want to know the common thread and theme of all of your designs. Out of all of your pictures, which one in particular is your favorite? Is there a fabric that you love and/or hate? Is there a certain train length that you like? Please let us know at this time as we begin to pull some samples for you to try on.

What is the overall theme of your wedding? Is it in a church or outdoors? Are you going for elegant or more casual? Obviously, we are here to listen to your wishes and dreams. It is our job to capture your vision and make it your reality. We can help make a seemingly overwhelming task a very enjoyable and exciting time for you!

As we begin to fill up your dressing room with the gowns you desire to try on, the excitement begins to build. We will stay beside you to help you zip and lace and fluff your gown as you present yourself on the stage in front of your family and friends. As you view yourself in your reflection do not hesitate to communicate exactly how this dress makes you feel. We are attentive to your opinions, and when asked, we will share our honest opinions with you. However, please remember that it is ultimately YOUR decision. We want YOU to be beaming and radiant with joy in your gown. You are our guide and we are here to serve you. It is what we love to do. Our job is to make certain your needs are met in every area. Our experience helps to gently guide you to that perfect dream gown that best suits your body type .

You will know it when you put it on. Most of the time this statement rings true. Sometimes, it is a tie between two top gowns. That is okay too! Again, we will gently guide you through a process that will help you make that ultimate decision. At no time will we force an issue, as we want you to feel pure elation over your decision. Once your decision is made, we will walk you through the next steps for placing your order.

Stay tuned for Step 3! It just keeps getting better and more exciting!

First Step to Purchasing Your Wedding Gown

Step 1 (of 5)

Congratulations! You are engaged! Everyone is so happy and excited for you and EVERYONE wants to give their input on what to do next. Hopefully, we can help narrow down the confusion and chaos for you. We are going to begin with your wedding gown. Your gown sets the tone of your wedding. The style, the fabrication, and the length of the train all speak volumes to the feel of your big day. Keep your personal dreams and ideas at the forefront of your mind as you begin your journey into wedding gown land. Let's begin with step 1.

Research is the first step in gown shopping. Actually, this is often the best part of the process. Flipping through pages of a glossy magazine is a fun way to begin. Everything looks so beautiful on those flawless models. So, beware and be conscious of which styles are appropriate for your body type. Mark the pages in the magazines and bring them to FORmally YOUrs to share with the fashion consultants.

The next part of the research phase is figuring out your wedding gown budget. It is important that you set a reasonable goal so that you don't waste time trying on dresses that are out of your league. Buying a wedding gown is much like buying a car or a house. You shouldn't see it or try it if it is out of your range. That being said, EVERY bride deserves the gown of her dreams regardless of price. And, that's why brides-to-be love FORmally YOUrs because we carry gowns in all price ranges. From couture to median priced to budget conscious, we have the gown for you.

Once you have your funds gathered and you are ready to shop, you are on your way to becoming a dream bride. Come to FORmally YOUrs armed with your information and pictures to share, and begin the process of touching, feeling and trying on wedding dresses. The best advice is to come with as few people as possible. We know that you want everyone to share in your joy, however, the only opinion that really matters is YOURS. YOU need to love it and feel absolutely beautiful and confident in the wedding gown you choose. Your family and friends will love your choice because, after all they love you!

Stay tuned for step 2! We will walk you through the process of the actual shopping experience. We are so happy and elated for you. This is just the beginning and we are here for YOU!

Everything Old is New Again

FORmally YOUrs is ready to celebrate its 30-year anniversary! We are so proud and honored to continue to serve our Metro Atlanta area and beyond with integrity and intelligence. Throughout the years we have continued to stay current and relevant in our industry. Unlike many other bridal retailers, we have the unique ability to say we are a third-generation, family-owned and -operated business. We are not affiliated with any other store, so we have the flexibility to serve any unique bridal needs. We are tenured, experienced, and independent and we realize the importance of customer service. Our customers reap the benefits of our experience and long standing history of serving the bridal needs of the Atlanta metro area.

FORmally YOUrs offers a welcoming, friendly environment, and we appreciate all customers. We can assist in creating any type of wedding. We sell all styles of wedding gowns in all different price ranges. We are not indifferent to our customer's needs. We are couture wedding, we are country chic wedding, we are fairy tale princess wedding, we are grandmother's backyard wedding. We do not cater to any one particular style because we pride ourselves in being so versatile.

We invite you in to visit FORmally YOUrs where our experienced staff is here FOR YOU. Great changes continue to be made to better serve each and every one of you. We are always searching for the cutest new accessories, the hottest new styles and hippest new trends. We are your source for your bridal needs. Each fashion consultant has the ability to make your dream come true. We are excited about your wedding and we are eager to meet you and guide you through your wedding day journey.

I Am My Own Customer

How weird is this? I am my own customer. Yes, it's true. I am the Mother of the Bride and need to consume all things bridal. So, I shop at Formally Yours, my store. Sounds fun, sounds easy, sounds awesome, right? Well, not so much. You see, I am just like everybody else. I pick out the dress, decide on the color and place the order. And then, I begin to second guess the color, the size, and the fabric. How can this be? The Formally Yours staff reassured me of my choice. Of course, we all want to look great and feel great, but it's not about me, the mother, it's about my beautiful daughter on her big day. So why oh why is it so difficult?

My dress finally came in and I tried it on for the seamstress. I proceeded to show her how I thought it should fit and where I thought she should take it in. She nodded sweetly and did what I asked. I tried it back on and wanted it taken in more. She smiled and said, "I will do for you". I love Liliya. So after several fittings I decided that it was acceptable. But, still my doubts lingered. Are these the perfect shoes? I don't know but I like them so I will wear them. Is this the perfect jewelry? Who knows, but I think it looks good, so on they go. Overall, I think I look pretty good.

And then it hit me. It doesn't matter what I wear. The dresses are beautiful whether I am in them or not. I love fashion, and I love all of the bridal party dresses. You see, it's what I am feeling inside that will make a difference of how I appear. And I will be wearing the biggest brightest smile because my heart is full of joy and love for my daughter and her darling fiancee. And, so that is really all that truly matters. And, although I shopped at my own store and my sweet employees took extra special care of me to make me beautiful, it is ultimately the abundance of love that will truly make me shine. I am happy and appreciative for amazing family and friends and employees who have generously given of their time to celebrate this occasion.

So, my wallet is empty but my heart is full. My dresses are altered and look beautiful. But, I feel so blessed, I know that I will be wearing a radiant smile. It is the ultimate attire.