We love fresh ideas, creative visions, and new styles. Brides come to us with pinterest boards, and website photos sharing their dream of their perfect wedding dress. It’s our job to make their dream come true, and in order to do so we must carry the appropriate designs in our Bridal Salon. It’s important to us to capture the latest trends and styles that the brides are looking for, therefore designers are our lifeline to remaining current and relevant in the wedding dress industry.
Meet Marlon, one of the designers for Essense of Australia. He is scheduled to be at Formally Yours, June 26th and June 27th. In anticipation of his visit, we scheduled a phone interview and I was intrigued about what he had to say about his career on the wedding dress design team for Essense.
Marlon hails from Brazil where he grew up with a father who was a professional tailor. Growing up around fabric and thread and clothing gave him his initiation into the fashion world. At an early age Marlon knew that fashion was his calling. He became interested in designing and pursued his passion at The Massachusetts School of Art and Design. His first love was bridal and evening couture. After a few years of bridal and evening, he did a short stint with ready to wear, but soon, his true love came calling and he once again began designing for bridal where he continues his creative calling.
At Essense of Australia, he is 1 of 4 designers, and he designs for all 3 divisions, Martina Liana, Essense and Stella York. His designs sell all over the world, and through the 3 different lines within the Essense of Australia brand, he feels like he has the ability to cater to all brides. He is a very hands-on designer who secretly visits stores to seek bride’s desires and interests as he loves to design from her point of view. In addition, he turns to the red carpet for inspiration for his designs. He realizes that women of all ages are heavily influenced by what they see on air and in magazines. His search for the perfect design also includes his thirst for new finishes, cuts and techniques.
Being Brazilian, Marlon appreciates the female figure and designs dresses that move gracefully over a woman’s shape. He understands the desire for brides to be beautiful and elegant but to feel a little sexy. And, he conquers this mission by starting off with a shell of a dress, draping it over a body and adding fabrication, lace and the optional beading according to how the dress drapes and flows. Each of his designs starts out hand- made and individually designed before it hits the factory.
As fashion goes, it is important for a designer to have an identity. His is his love of fabric and how it behaves. His personal favorite designs are the ones created from crepe. The drape of crepe fabric falls gently and feels sexy on the body. Lace and lace placement are also very crucial in Marlon’s designs. And, as he thoughtfully builds the creation from the inside out, he allows the process to be organic. He may start with a specific idea for a design, but is open to freely changing the shape of the dress as it comes to life. The key attributes to each design take place piece by piece as he goes along. So, the finished product is truly a work of art built from the brilliant mind of an authentic artist.
So, if you are searching for the dress of your dreams. Look to Essense of Australia at Formally Yours, where customers are #1. Bring us your pinterest boards and website photographs and let us capture your vision. Here at Formally Yours, we are good listeners with a desire and a passion for bridal. We are the matchmakers in the wedding dress industry, matching you to your wedding dress style. After all, it’s your day your way.